Enjoy this infographic, a series of images based off of Vonnegut’s rejected master’s thesis.
Make more money or reduce the amount of money we currently spend. This was the charge from Adam Hartung in his recent piece for CIO.com. The bottom line of his post was that CEOs really care about only two metrics: how you helped make the company money or save the company money. I don’t think Hartung is misguided, and […]
Be the enabler. Revival Records is an enabler. They sell record players at cost. But, why? Shouldn’t they be marking them up? Are record players a flagship product that could bring in significant revenue? Give me a break. That’s a short-term victory for a long-term loss. Record players are the enabler that keeps Revival Records in business. […]
Neil Gaiman tells a great story of a time 20 years ago when he ran into Stephen King. King, seeing the long lines that formed for Gaimain’s book signings, had one simple, profound piece of advice: This is really great. You should enjoy it. Gaiman now looks back and says that this was the greatest […]
There is a terrifying parasite that eats corporate culture from the inside out. This disease is ruthlessly efficient; it doesn’t care if you’re a Fortune 500 enterprise or a two person mom-and-pop shop. The parasite feeds not on your market capitalization, but on your drive. Learned helplessness (“The Helpless Virus”) is psychological phenomenon in which a […]
It’s always a fun game to watch executives of large, publicly traded companies speak publicly. Generally, their contact with the outside world occurs in one of three situations: A well polished and choreographed presentation (company product launch, conference keynote) A planned marketing play (Forbes cover story, submitted magazine article) As a mea culpa for a recent […]
One of my favorite catch phrases, coined by a colleague of mine, is called Rule Zero. Rule Zero states that our first and most essential goal is to keep the business running quietly. “Keep it quiet” has many different meanings. For marketing, it can mean our brand growing in the right direction and to avoid […]